Marketing Specialist

Role statement purpose:

Translates business and marketing objective into designs that are clear, compelling, visually exciting, easy to use and emotionally engaging.

Key Responsibilities:

Constantly generate ideas to improve customer experience, functionality and business.

Ownership of all digital platforms that includes design, implementation and management of websites and social media platforms

Support promotional events, roadshows, conferences and education fares   

Periodic market analysis and competitor activities, ensuring identifying gaps and corrective measures. 

Detailed Job Description:

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Designs, builds, and maintains our social media presence.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

Plans, executes, and measures experiments and conversion tests.

Collaborates with internal teams to create landing pages and optimize user experience.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Identifies critical conversion points and drop off points and optimizes user funnels.

Collaborates with agencies and other vendor partners.

Evaluates emerging technologies.

Provides thought leadership and perspective for adoption where appropriate.

Qualification:

Bachelor’s degree in computer science or marketing

Experience:

Minimum 2 years experience in Marketing/ Digital marketing in the Study Abroad sector

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Experience in optimizing landing pages and user funnels

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Working knowledge of ad serving tools

Skills

Creating and maintaining client relationships

Self-motivated yet customer-focused

Proficient in marketing research and statistical analysis

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Salary & Perks

Commensurate with experience

Availability

Immediate

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